1999 Roland Marchand Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business University of California Press, 1998; ISBN: 0-520-08719-4 |

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2000 Kathryn Burns
Colonial Habits: Convents and the Spiritual Economy of Cuzco, Peru Duke
University Press, 1999; ISBN: 0-8223-2291-9
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2001 Regina Lee Blaszczyk
Imagining Consumers: Design and Innovation from Wedgwood to Corning Johns
Hopkins University Press, 2000; ISBN: 0-8018-6193-4 |

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2002 Co-Winners: S. Jonathan Wiesen and Gerald D. Feldman
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West
German Industry and the Challenge of the Nazi Past, 1945-1955 University of
North Carolina Press, 2001; ISBN: 0-8078-2634-0
| Allianz and the German Insurance Business, 1933-1945 Cambridge University Press, 2001; ISBN 0-521-80929-0
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2003 Clare Haru Crowston
Fabricating Women: The Seamstresses of Old Regime France, 1675-1791 Duke
University Press, 2001; ISBN: 0-8223-2662-0 |

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2004 Jennifer Klein
For All These Rights: Business, Labor, and the Shaping of America's Public-Private Welfare State Princeton University Press, 2003; ISBN: 0-691-07056-3
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2005 Co-Winners: Mira Wilkins and Thomas A. Kinney
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The
History of Foreign Investment in the United States, 1914-1945 Harvard
University Press, 2004; ISBN: 0-674-01308-5
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The Carriage Trade: Making Horse-Drawn Vehicles in America Johns Hopkins University Press, 2004; ISBN 0-8018-7946-9
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2006 Pamela Walker Laird Pull: Networking and Success since Benjamin Franklin Harvard University Press, 2006; ISBN: 978-0-674-01907-2
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2007 Christopher McKenna
The World's Newest Profession: Management Consulting in the Twentieth Century Cambridge University Press, 2006; ISBN: 0-521-81039-6 |

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2008 Thomas K. McCraw Prophet of Innovation: Joseph Schumpeter and Creative Destruction Harvard University Press, 2007; ISBN: 978-0-674-02523-3 |
2009 Ann Smart Martin
Buying into the World of Goods: Early Consumers in Backcountry Virginia Johns Hopkins University Press, 2008; ISBN-13: 978-0801887277 |

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2010 David Suisman Selling Sounds: The Commercial Revolution in American Music Harvard University Press, 2009; ISBN: 978-0-674-03337-5 |
2011 Susan Ingalls Lewis
Unexceptional Women: Female Proprietors in Mid-Nineteenth-Century Albany, New York, 1830-1885 Ohio State University Press, 2009; ISBN-13: 978-0-8142-0398-9 |

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2012 Sharon Ann Murphy Investing in Life: Insurance in Antebellum America Johns Hopkins University Press, 2010; ISBN: 9780801896248 |