This paper will examine the National Association of Manufacturers' support for equal employment opportunity (EEO) practices beginning during World War II, as well as its efforts to help employers comply with 1960s-era Civil Rights legislation. Most studies of corporate racial policies have focused on Civil Rights organizations as instigators of change. This paper argues that conservative organizations were also interested in racial integration, thus broadening our understanding of the types of organizations that contributed to socially responsible corporate practices.